Conversion

Copy Scorer

You've rewritten your homepage three times. Conversions haven't moved. The problem might not be the words.

Reads your page the way a first-time visitor does and tells you what's clear, what's confusing, and what's saying the wrong thing to the wrong person. Not grammar — positioning.

Data:WebFetch

Who this is for

You wrote your own copy (or paid someone to) and you're not sure if it's landing. Maybe conversions are flat and you keep tweaking words without knowing what's actually wrong. You don't need a copywriter — you need to know what's broken first.

What it checks

Whether a stranger knows what you do within 5 seconds of landing on the page
Whether you're using your language or your customers' language — they're usually different
Value proposition clarity — can someone tell why you and not the other 10 options?
CTA friction — is the next step obvious, or does the visitor have to figure it out?
Jargon and filler that sounds professional but says nothing
Whether the page is talking to the people who actually buy, or a persona you invented

How it works

1Enter a URL — the tool fetches and reads your page like someone who's never heard of you
2It scores clarity, audience fit, persuasion structure, and scannability
3You get specific rewrites for the 3-5 lines that matter most — not a rewrite of everything

Example finding

"Your hero says 'End-to-end business intelligence platform'. That could be 200 companies. Your GA4 shows your best customers are e-commerce founders. They don't care about 'business intelligence' — they care about revenue. Lead with that."

Coming soon

Get notified when it launches:

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