Ecom PDP Scorer

Who this is for

You're getting traffic to product pages but add-to-cart rates are low and you can't tell if the problem is the copy, the layout, the images, or something else entirely. You've read the best practice guides — you need someone to look at your actual pages.

What it checks

• Whether your product title and description match what people searched to find it
• Social proof placement — are reviews, ratings, and trust signals where buyers actually look?
• Mobile CTA visibility — can someone buy without scrolling past three paragraphs?
• Image quality signals — not whether they're pretty, but whether they answer purchase questions
• Price presentation — is the price clear, or buried behind options and dropdowns?
• Cross-sell and upsell placement — helpful or distracting?

How it works

1. 1Enter a product page URL, or connect GA4 to auto-select the pages with the worst drop-off
2. 2The tool audits every conversion-critical element on the page
3. 3You get a score and the 3 changes most likely to move add-to-cart rate — not a 50-item wishlist

Example finding

"73% of your traffic to this page is mobile. Your 'Add to Cart' button doesn't appear until the second scroll. The reviews section — your strongest trust signal — is at the bottom. Nobody on mobile gets there."