Acquisition

PPC Health Check

You're spending on Google Ads. Google keeps telling you to spend more. This tool works for you, not Google.

Audits your Google Ads account against your actual conversion data. Not what Google recommends — what your numbers say. Finds the spend that's doing nothing and the campaigns that are quietly carrying everything.

Data:Google Ads

Who this is for

You're running Google Ads and the results feel... unclear. CPCs keep rising, Google reps keep pushing you to spend more, and you can't tell which campaigns are actually making money. You need a second opinion that isn't trying to sell you more clicks.

What it checks

Keywords eating budget with zero conversions — the spend nobody's watching
Whether Google's auto-applied recommendations actually helped or just increased spend
Search term reports — what people actually typed vs. what you think you're bidding on
Campaign structure problems that spread budget too thin
The gap between what Google says is working and what your revenue data says
Budget allocation vs. actual return — which campaigns carry the weight and which ones coast

How it works

1Connect your Google Ads account
2The tool audits every campaign, keyword, and search term against your actual conversion data — not Google's optimisation score
3You get a ranked list of what to fix first, ordered by money wasted, not Google's priorities

Example finding

"Google rates your account 'optimisation score: 82%'. But 3 keywords account for 40% of your spend and have produced 0 conversions in 90 days. Pausing them saves €1,200/month. Google won't tell you that."

Coming soon

Get notified when it launches:

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