Acquisition

Who's Actually Buying?

You're getting traffic. Some of it converts. But is it the right people, or just... people?

Connects your GA4 and Search Console, compares who you think your customer is to who's actually converting, and shows you exactly where the gap is. Most businesses have never checked.

Data:GA4 + Google Search Console

Who this is for

You're spending on ads or content and something's converting, but you can't tell if these are your best customers or just the easiest ones to reach. You've never had time to actually check.

What it checks

Who converts vs. who just browses — and whether those are the customers you actually want
Which search queries drive revenue vs. which ones just drive traffic that never buys
Landing pages pulling in the wrong audience entirely
Whether your mobile vs. desktop spend matches where your money actually comes from
The gap between who you think you're selling to and who your data says is buying

How it works

1Connect your GA4 and Search Console in one click
2The tool cross-references your conversion data against your traffic — who's arriving, who's buying, and where those two groups diverge
3You get a report that answers the question nobody else is asking: are you even talking to the right people?

Example finding

"Your best converting segment is mobile organic from Germany — but 80% of your ad spend targets US desktop users. You're paying to reach people who browse. The people who buy found you for free."

Coming soon

Get notified when it launches:

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